Music history is full of 'what ifs.' At Cajole, we believe fans shouldn't have to wait for luck. If you want to see your favorite band take the stage one last time, you can organize a financial incentive that makes it impossible for them to say no.
Step 1: Build the Fan Coalition
Before launching a campaign, you need a community. Start by identifying the 'super-fans' on platforms like Reddit, Discord, and Facebook. Validating demand is crucial because a financial incentive only works if it represents a significant, unified voice.
Create a dedicated landing page or social media group.
Run polls to determine the maximum price fans are willing to pay for a reunion show.
Gather contact information for influential fan-club presidents.
Step 2: Determine the 'Magic Number'
What is the price of a reunion? To create a compelling incentive, you must research the band's last known booking fees and adjust for inflation and the 'reunion premium.' The goal is to create a figure that covers production, travel, and a substantial profit for the artists.
Step 3: Structure the Campaign
Transparency is the key to trust in getting others to 'chip in'.
Utilizing your campaign's Leaderboard with high-tier perks, such as VIP meet-and-greets or special direct shout-outs to backers can help reach the goal faster.
Step 4: The Art of the 'Cajole'
Once the campaign succeeds, it is time to get their attention. This isn't just about sending an email to a generic info@ address. It's about reaching out to management, former labels, and the artists themselves with proof of the 'bag' waiting for them.
Use the collective power of the contributors to tag the members in a respectful, high-energy social media campaign showcasing the locked-in funding while Cajole performs the proper outreach to them or their team.
Conclusion
Cajoling a reunion transitions the power from industry gatekeepers to the fans. By organizing a structured financial incentive, you turn a dream into a business proposition that makes sense for the artists. Ready to bring the band back? Start your movement today.