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How does a Let It Ride campaign work?

Updated over 6 months ago

After a successful campaign, there’s always a chance that the campaign target will decline to participate in the Cajole.

In this case, the creator will get to decide if they want to “let it ride”, and reopen the campaign in the hopes of making their target a more enticing final offer.

If a creator decides to “let it ride”, new backers can join the campaign in the hopes of having the target reconsider the offer.

If the creator decides not to “let it ride”, the Cajole will be considered over.

Creators have 48 hours after a Cajole is declined by the target to decide.

Dueling Campaigns aren't able to Let it Ride at the end of their campaigns.

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