Getting someone to back your campaign isn't about sending a URL and hoping. It's about making them stop scrolling. The Share Studio is how you do that: a set of built-in tools that turn your campaign into the kind of content people actually share, on every platform you'd want to post it.
When you open the Share Studio, you'll see three tabs: Story, Reel, and Link. Each one is purpose-built for a different way of sharing, and each one pulls live data from your campaign — your headline, your target, how close you are to your goal — so everything you send out is always current and always on-brand.
The Link tab — for iMessage, Slack, DMs, and anywhere else a URL lives
Most of your shares probably happen one-on-one. Someone texts their friend, drops a link into a team Slack, or DMs it on Instagram. When they do, the platform pulls a preview of your campaign — and before the Share Studio, that preview was just your hero photo. Now it's a full link card featuring your target, your pitch, and your progress, rendered fresh every single time the page is shared.
There are nine different preview variants that automatically rotate based on where your campaign is in its lifecycle. A preview shared the day you launch looks different from one shared when you've hit your goal, or when your target said yes, or when you've delivered the proof. Every link preview feels timely — and every time someone reshares your campaign, it updates itself.
Even better: when a supporter shares your campaign using Share Studio, visitors who arrive via their link see a small banner at the top of the page — "Sam L. thinks you need to see this" — so your supporters get credit and your visitors get a warm intro instead of a cold landing.
The Story tab — for Instagram, Snapchat, and TikTok Stories
Stories are where you show up in someone's head before they decide to back. The Story tab generates a 1080×1920 image sized exactly for vertical Story posts, with your campaign headline, your target, your bounty, and your current progress baked in. Tap Save Image and it downloads straight to your phone — ready to upload to your Story with one tap.
Like link previews, Story graphics refresh as your campaign moves forward. A Story you post at launch frames the moment you just went live. A Story you post in the final days leans into urgency. A Story you post after your target says yes celebrates the win. You can keep posting every few days and never repeat yourself — the Studio does the work.
The Reel tab — for TikTok, Instagram Reels, and YouTube Shorts
This is where things get cinematic. The Reel tab generates a 15-second vertical video for your campaign — full motion graphics, punchy voiceover, your hero photo, the bounty on the table, and a call to action at the end with a QR code your viewers can scan. It's the kind of content that would take a creator and a video editor a full afternoon to produce. It comes out of the Studio in under a minute.
There are seven reel variants, each tuned to where your campaign is right now. Live is for the stretch after you publish but before you've hit your goal. Ending Soon switches on urgency mode for the final days. Goal Met is the celebration reel for when the crowd comes through. For open call campaigns, Applications Open fires when the money is raised and you're looking for a taker, and Open Call runs during the period when the crowd is still chipping in. Once your target says yes, Accepted is your "it's happening" reel. And when the proof lands, Proof Delivered is your victory lap, with your target's proof video stitched right in.
Generate once, download, and post to TikTok, Reels, or Shorts. If your campaign state changes later, regenerate — you'll get a fresh reel that reflects the new moment.
A few things worth knowing
Every asset in the Share Studio is generated on demand, so they always reflect your campaign as it is right now, not how it was the day you launched. If you update your headline, your photo, your target, or your goal, every fresh share regenerates with the new content.
Reels take a minute or so to render the first time — the Studio is composing each frame and stitching in the voiceover. Subsequent generations of the same reel are near-instant because we cache them. So the first time you click Generate, grab a coffee. The second time, it's ready.
One URL, every platform. Share the same link you'd send anyone to — your campaign page — and the Studio takes care of producing the right asset for the right channel. You just pick which tab you need.
That's it. Go share.
You don't need a designer. You don't need a video editor. You don't need to explain your campaign twice. Just open the Share Studio, pick your tab, and post. Every share pulls its weight — and the better your shares look, the more likely your friends, your audience, and complete strangers are to do the thing you most need them to do: pass it on.