Meet Nigel: Cajole's Personal Assistant

Nigel is Cajole's in-house helper — the little red baby devil you'll see around the site. He's built into the campaign flow to help you launch faster, write sharper, and keep things moving once your Cajole is live.
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He's not a chatbot you go talk to. He's stitched into the parts of Cajole where a small assist makes the biggest difference.
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Writing a Cajole is the hardest part of launching one. You know what you want to convince someone to do — but turning that into a punchy headline, clear conditions, and a story that makes people want to back you takes work.
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When you're creating a Cajole, you'll see a "Help me draft this" option on the fields where it's available. Give Nigel a sentence or two about what you're going for and he'll come back with a draft for you to edit. Run him as many times as you like — every draft is a starting point, not the final answer.
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Nigel respects your voice, keeps things short, and follows Cajole's house rules (no false promises, no hate, no spam).
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If you don't already have the perfect image, Nigel can make one for you. Look for the image-generation option in the image step of the Create Cajole flow. Describe what you want, pick from his suggestions, regenerate as many times as you need, or skip him entirely and upload your own.
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When you submit your Cajole, Nigel takes the first pass before any human reviews it. He checks things like whether your headline and conditions are consistent, whether your goal looks reasonable for what you're asking, and whether anything obvious is off — broken images, conflicting numbers, missing context.
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If he spots something, he flags it for the Cajole team to look at. If everything checks out, the team sees a green-light note from him, which usually speeds your campaign through approval.
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The Cajole team always has the final say. Nigel's just doing the prep work.
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Once your Cajole is live, you can still fix typos, swap your image, or tighten your story. Nigel can tell the difference between a small fix and a change that would affect what backers signed up for.
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Small fixes go live right away. Material changes (like the goal amount, the conditions, or the target) get sent to the team for a quick review. You'll always see exactly what's pending and what's live on your Campaign Overview page.
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Once your Cajole is live, Nigel keeps an eye on it. Every few hours he scans your campaign and asks himself: is there a move this creator could make right now that would help? When he spots one, he reaches out — a short, specific nudge based on where you are.

The exact prompts shift with the moment. If you're at 60% with the back half of your campaign coming up, he might suggest a Share Studio reel to mark "we're more than halfway." If you've gone a few days without a backer, he might surface what's worked for similar campaigns. If your campaign just hit goal and the target hasn't been heard from, he'll prompt you to share the win publicly while you wait.

These aren't notifications you have to act on. They're checkpoints. Take what's useful, ignore what isn't.

Cajole sends out a periodic newsletter — a digest of what's happening on the platform, with the most interesting campaigns featured at the top. Nigel writes that newsletter. He reads everything that's happening on Cajole each cycle, picks the campaigns most worth highlighting, and drafts the email.

If your campaign is gaining momentum, ending soon, or just delivered great proof, he might pick yours as the hero pick of the issue — or include it in the "hot this week" callouts. There's nothing to do on your end. Make a good campaign, run it well, and you're eligible.

The Cajole team reviews and edits every newsletter before it goes out, so Nigel's drafts are a starting point, not a guarantee. But the better your campaign reads, the easier it is for him to find a way to feature it.

Nigel isn't a replacement for a human. The Cajole team reviews every campaign and every flagged edit before anything goes public. He's a first pass, not the final word.
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He's also not perfect. He can miss things, misread context, or write something that doesn't sound like you. When that happens, just edit over him — that's the whole point.
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When you use Nigel, the text you send him is processed through Anthropic's Claude API. We don't store your drafts longer than we need to, and your inputs aren't used to train any AI models. Full details are in our Privacy Policy.
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Got feedback on something Nigel did or didn't do well? Hit the support button at the bottom of any page. We read every message — and Nigel does too.