When creating a campaign, you'll choose one of four campaign types based on who your target is.
Known People — Use this when your target is a recognizable personality, like a celebrity, athlete, musician, content creator, politician, or public figure. These campaigns are about getting someone specific and well-known to do the thing.
Everyday People — Use this when your target is a regular person — a friend, family member, coworker, neighbor, or anyone who isn't a public figure.
Open Call — Use this when you don't have a specific target in mind. Anyone willing to do what you're proposing can apply. You'll review applicants and choose who takes it on.
Yourself — Use this when you're the one doing the thing. You're both the creator and the target.
Tags for discoverability
Once your campaign is submitted, tags are automatically added to help people find it when browsing by interest — things like Music, Athletes, Content Creators, Comedy, Food & Drink, and more. No extra work on your end.